Are you seeking a radiant complexion both on Zoom and in real life? All while adhering to a minimalist beauty regimen? Look no further than MERIT beauty, a brand committed to delivering silky smooth formulas that ensure effortless application and a beautiful, dewy finish.
In just one year, the brand has garnered an impressive Instagram following of 122k. MERIT has not only established its presence in the beauty industry — it has also been highlighted in business publications such as Forbes and FastCompany, while remaining a popular topic in beauty magazines like Glamour, Vogue, and Allure.
Are you keen on refining your beauty collection? Peruse our MERIT Beauty review — we will serve as your guide through all the intricate (and significant) aspects of the brand, its most sought-after products, customer reviews, and essential FAQs to assist you in making an informed decision.
MERIT beauty was created with a singular objective — to serve as the “well-edited essentials that have earned a place on your vanity.” Established by Katherine Power in early 2021, the brand quickly gained admiration for its elegantly simple yet striking collection of beauty products.
As a serial entrepreneur, Power had previously launched the popular skincare line Versed in 2018, co-founded a clean wine startup alongside Cameron Diaz, and was instrumental in the creation of the Who What Wear fashion brand.
The concept for MERIT emerged after her 5-minute makeup tutorial gained viral attention on Instagram, leading her to recognize a market opportunity for products that were luxurious, natural, and easily buildable.
Regarding this matter, all products are designed and produced to be clean, which indicates they are safe for use and have minimal environmental impact.
Additionally, the brand has formed a partnership with Baby2Baby, assisting children in poverty to access essential items; shoppers also have the option to donate at checkout.
Before proceeding further, this MERIT beauty review will commence with a summary of the brand’s key features:
Highlights
Although the brand presently offers a concise selection of 7 products, this is sufficient for any natural makeup line. In the following sections, our MERIT beauty review will examine the complete list, which includes some of the top-selling items on Sephora.
Foundations and concealers have historically been associated with a cakey and uncomfortable finish that clogs pores and can wash out your complexion. This is why The Minimalist Perfecting Complexion Stick distinguishes itself from these products, offering a seamless all-over coverage that begins sheer but is highly buildable.
The formula is crafted to be lightweight, ensuring that you won’t even notice it on your skin. Additionally, it is infused with hydrating fatty acids to rejuvenate your complexion. You will also find sea daffodil extracts included to help lighten hyperpigmentation, meaning that the product you apply to conceal will simultaneously aid in healing your skin.
Curious about how to apply it? Here are the instructions:
Offered in 20 different shades, The Minimalist Perfecting Complexion Stick is priced at $38.
If you wish to enhance the length and color of your natural lashes, consider incorporating the Clean Lash Lengthening Mascara into your routine. This innovative formula employs a unique tubing technology that envelops each lash, providing a bright-eyed appearance, and it is remarkably easy to remove.
The inclusion of fatty acids ensures that your lashes remain hydrated, while the brush is designed to deliver defined and clump-free results. For beautifully separated, lifted, and lengthened lashes, opt for the Clean Lash Lengthening Mascara, available for $26.
A naturally appearing flush restores shape, dimension, and vitality to your face. Although not everyone is fortunate enough to have naturally rosy cheeks, we can attain a similar appearance with the Flush Balm Cheek Color for a long-lasting blushing effect.
This creamy formulation is presented as a balm for effortless application — just swipe, blend, and proceed. Additionally, the microfine pigments and vitamin E provide a natural finish while moisturizing the skin, rather than concealing it.
Offered in five shades that range from terracotta to cheeky, the Flush Balm Cheek Color is priced at $28.
An increasing number of consumers are choosing minimalism in various aspects, including packaging, products, and aesthetics. However, the market remains flooded with extravagant eyeshadow palettes and striking purple lip colors, while what we truly desire are soft peach tones and the simplicity of applying a single shadow to our eyelids.
Does this resonate with you? If it does, this MERIT beauty review determines that this brand is ideal for you. They offer a selection of essentials that you will use daily, presented in a beautiful package that you will be eager to showcase on your vanity.
MERIT beauty embodies cleanliness in multiple aspects — each product is meticulously formulated and produced to ensure safety for your skin, body, and the environment.
In terms of safety, MERIT beauty products contain no hormone or endocrine-disrupting ingredients. Furthermore, they comply with the Clean at Sephora standards, meaning the makeup is created without a range of harmful ingredients.
As makeup serves as a form of self-care, why not incorporate it into your skincare regimen? To redefine the concept of indulging in a beauty routine, the brand eliminated 73 pore-clogging ingredients typically found in makeup, including coconut oil.
Instead, they opted for ingredients that are genuinely beneficial and safe for the skin, such as plant-based squalane, which helps maintain skin hydration and suppleness—qualities that are synonymous with the brand.
Regarding environmental impact, this brand is entirely vegan and cruelty-free, allowing consumers to feel assured that their makeup is produced with ecological considerations. Additionally, all packaging is designed to be recyclable, reusable, or biodegradable.
At this stage, you might be curious whether our MERIT beauty review considers the brand worthy of purchase. With a range of best-selling products, supported by its customer base, and a selection of clean ingredients, it is reasonable to conclude that these items merit inclusion in your routine.
The products effectively enhance natural beauty, fluff eyebrows, volumize lashes, and provide a natural, long-lasting blush to the cheeks. They are blendable and extremely user-friendly, making them an excellent option for both beginners and professionals seeking a seamless, straightforward, and beautiful appearance.
If any aspect of our MERIT beauty review has piqued your interest, you will be pleased to know that it is accessible via the brand’s website as well as in-store or online at Sephora.
This review of MERIT Beauty reveals that the brand is currently owned by its founder, Katherine Power.
As a relatively new brand, MERIT Beauty currently provides shipping services within the United States and Canada. We anticipate future expansion so that everyone can access these minimalistic and radiant products!
Regarding shipping, MERIT Beauty simplifies the process. Standard shipping, which typically takes 4-7 business days, is complimentary for US orders exceeding $40; otherwise, a flat fee of $8 applies. For Canadian customers, shipping is free on orders over $50, or a flat rate of $15 (delivery may take slightly longer).
The brand provides tracked standard shipping via USPS and DHL, with FedEx 2-day shipping also available at checkout.
This review of MERIT Beauty indicates that the brand prioritizes customer satisfaction. Therefore, customers have 30 days to return items if they are not completely satisfied for any reason. However, items sold as bundles must be returned as a complete set. Alternatively, the brand allows for the exchange of the product for another item of equal or lesser value.
Once the return is received, the refund or exchange will be processed within just 2-5 business days.
We trust that you found our review of MERIT beauty to be enjoyable! Should you have any additional inquiries regarding the brand or its offerings, please feel free to reach out to them via email at hi@meritbeauty.com.
Their customer service representatives are accessible from Monday through Friday, from 9 am to 5 pm PST.