Ernesta’s strongest documented strength is true custom sizing. Its rugs are cut to your exact measurements, down to the inch, and The Quality Edit called that ability a game changer after years of rugs that didn’t fit. One Trustpilot buyer said “I love how soft and luxurious the carpet looks and soo easy to clean,” and even an unhappy buyer conceded that “the rugs are perfect for us, but the process is not.” Ernesta is a New York-based custom rug company founded by former Peloton leaders, including CEO John Foley. What sets it apart is speed plus customization: designer wool, natural fiber and performance rugs, plus stair runners, made to order and delivered in as little as two weeks for parcel-eligible sizes.
Retail Dive reports Ernesta fabricates most of its rugs at a company-owned facility in Cartersville, Georgia, using materials from countries including India, Belgium and Turkey. Ernesta has showrooms in New York’s Upper East Side, Bethesda, Greenwich, New Jersey, Birmingham (Michigan), Dallas and Charlotte, and it recently raised a $20 million Series B to expand toward about 30 showrooms. It offers samples, design consultations, rug pads cut to match, and a trade program, and it won a Good Housekeeping Home Renovation Award, according to Furniture Today. Ernesta rugs are a premium purchase. Trustpilot buyers mention paying about $1,400 for an 8×10 and over $2,000 for another rug.
The honest caveat: Ernesta’s Trustpilot score is 2.4 from 10 reviews, with 70% one-star, and it hasn’t replied to negative reviews. One buyer said a rug was “literally just coming apart at the seam,” and another said “Ernesta does not publish a customer-service telephone number.”
Quick Highlights
✅ Custom sizing to the inch
✅ Delivery in as little as two weeks (parcel-eligible sizes)
✅ Wool, natural fiber and performance rug options
✅ Custom stair runners
✅ Rug pads cut to match
✅ Samples and design consultations
✅ Showrooms in several US design hubs
✅ Most rugs finished in its own Georgia facility, per Retail Dive
✅ Founded by former Peloton leaders
✅ Good Housekeeping award, per Furniture Today
✅ Soft, easy-to-clean styles for some buyers: “Zero shedding.”
✅ Trade program for designers
❌ 2.4 TrustScore, with 70% one-star reviews
❌ Fraying, pilling and seam failures reported within months
❌ No published customer-service phone number, per a buyer
❌ Defect claims often treated as normal wear, per buyers
❌ Small partial refunds or discounts instead of fixes
❌ “Free shipping” promo capped at $100, per a buyer
❌ Premium prices
Why Trust This Review
We analyzed Ernesta’s Trustpilot profile (10 reviews, a 2.4 TrustScore, 10% five-star and 70% one-star, with no recent invitations and no replies to negative reviews), plus coverage from The Quality Edit, Retail Dive, PaperCity and Furniture Today, and Ernesta’s product information. The Trustpilot sample is small, and one reviewer noted Ernesta’s site doesn’t allow product reviews. GlossGirly has no commercial relationship with Ernesta that affects this verdict. Home safety note: use a non-slip rug pad to prevent trips, especially on hard floors and stairs.
Full Review Breakdown
Custom Sizing and Selection
Ernesta’s core promise is that your rooms aren’t standard sizes, so your rugs shouldn’t be either. You choose a style, enter exact dimensions, and Ernesta finishes the rug to size, with a matching rug pad if you want one. The catalog covers wool, natural fibers and performance materials, plus stair runners, with nearly 190 styles on its site. Ernesta recommends ordering samples and reviewing its materials and sizing guides, and it offers consultations by text, email and in showrooms. For awkward rooms, open-plan spaces or stairs, true custom sizing is a real advantage.
Quality and Durability
Quality reviews are mixed to negative on Trustpilot. Buyers report a rug coming apart at the seam under a rarely used dining table, ends fraying within a month on a $2,000+ rug, pilling and fuzz balls within the first week, a binding that looked cheap and dirty, and a protective treatment that didn’t stop a tea stain. Ernesta told some buyers these issues were normal wear. Positive reviewers praise softness, easy cleaning and no shedding. Ernesta itself notes that wool rugs can show wear quickly in high-traffic areas. Choose materials carefully for each room’s traffic level, and order samples first.
Customer Service and Ordering
Quality reviews are mixed to negative on Trustpilot. Buyers report a rug coming apart at the seam under a rarely used dining table, ends fraying within a month on a $2,000+ rug, pilling and fuzz balls within the first week, a binding that looked cheap and dirty, and a protective treatment that didn’t stop a tea stain. Ernesta told some buyers these issues were normal wear. Positive reviewers praise softness, easy cleaning and no shedding. Ernesta itself notes that wool rugs can show wear quickly in high-traffic areas. Choose materials carefully for each room’s traffic level, and order samples first.
Price and Value
Ernesta rugs are premium. Trustpilot buyers mention about $1,400 for an 8×10 and over $2,000 for another rug, and The Quality Edit calls them an investment. Custom sizing, fast production and design guidance add value, and showrooms let you see full-size samples. Value depends on durability, though, and several buyers felt their rugs didn’t hold up for the price. Check promotion fine print, since one buyer found “free shipping” meant a discount of up to $100.
Best Products Worth Buying
A wool rug cut to your exact size, with optional matching rug pad. It’s best for living rooms and bedrooms with awkward dimensions. Choose low-traffic rooms for light-coloured wool, and order a sample first.
Performance rugs designed for easier cleaning. One buyer praised her rug as soft, easy to clean and shed-free. It’s best for families and pets. Test stain resistance on a sample.
Material samples to see colour and texture before ordering. They’re the best first step, since one buyer was shown the wrong sample in store.
What Customers Actually Think
“Within the first week noticed piling, fuzz balls and wear in one spot.” — Lori Carlough, Trustpilot reviewer (US, 1 star, Custom 8×10 rug)
“Within a month of so, one of the ends began fraying” — Marianna Sachse, Trustpilot reviewer (US, 1 star, Ernesta rug)
“The protective treatment did nothing to help” — Anonymous, Trustpilot reviewer (US, 3 stars, Velma rug)
“Free shipping is not equivalent to discounted shipping” — AshleyK, Trustpilot reviewer (US, 1 star, Shipping promotion)
“The binding made it look cheap and dirty.” — Robin Kostelnik, Trustpilot reviewer (US, 1 star, Custom rug)
Is It Worth It?
Ernesta is worth considering for homeowners and designers who need a rug cut to exact dimensions quickly, especially if you can visit a showroom. Order samples, match materials to traffic levels, and get warranty and promotion terms in writing. If durability guarantees and responsive after-sale service matter most, compare with other custom rug brands.
Competitors Table
Feature | Ernesta | Nordic Knots | ThePerfectRug | Revival Rugs | Annie Selke | |
Custom sizing | To the inch | Check site | Check site | Yes | Check site | Check site |
Delivery speed | As little as 2 weeks (parcel-eligible) | Check site | Check site | Check site | Check site | Check site |
Showrooms | Several US locations | Check site | Check site | Check site | Check site | Check site |
Trustpilot score | 2.4 (10 reviews) | Not checked | 4.4 (634 reviews) | 3.9 (64 reviews) | 2.6 (4 reviews) | 1.7 (25 reviews) |
FAQs
What makes Ernesta different?
Ernesta cuts rugs to your exact size, down to the inch, and delivers in as little as two weeks for parcel-eligible sizes.
Who founded Ernesta?
Former Peloton leaders, including CEO John Foley, according to PaperCity and The Quality Edit.
Where are Ernesta rugs made?
Retail Dive reports most are fabricated at a company-owned facility in Cartersville, Georgia.
How much does an Ernesta rug cost?
Prices vary by size and material. Buyers mention about $1,400 for an 8×10.
How do I contact Ernesta?
Ernesta lists design@ernesta.com and text support at (347) 947-2177 for sizing help.
Final Verdict
Ernesta solves a real problem: rugs that actually fit your room, cut to the inch and delivered fast. Showrooms, samples, consultations and a wide range of materials make it an appealing option for homeowners and designers.
The trade-offs are serious: a 2.4 TrustScore, multiple reports of fraying, pilling and seam failures, limited after-sale support, and promotion terms that caught buyers out. Order samples, choose durable materials for high-traffic areas, and keep everything in writing. Ernesta is a cautious recommendation for custom-sizing needs.
Scorecard
Category | Score |
Custom Sizing | 9.5/10 |
Design & Selection | 8.8/10 |
Showrooms & Consultation | 8.3/10 |
Production Speed | 8.0/10 |
Price & Value | 5.5/10 |
Durability | 5.0/10 |
Promotion Transparency | 4.5/10 |
After-Sale Service | 3.5/10 |
Overall | 6.6/10 |