







100 Percent Pure has garnered significant attention from various news outlets and magazines, such as Allure, The Good Trade, PR Newswire, Parvati, among others. Their Instagram account boasts a robust following of 263k enthusiasts of green beauty.
With more than 16 years of experience in the industry, 100% Pure stands out as an exceptionally clean and environmentally friendly beauty brand that utilizes non-toxic and cruelty-free ingredients in their personal care and cosmetic offerings.
This review of 100% Pure cosmetics aims to deliver an in-depth perspective on the brand, encompassing their top-selling products, customer reviews, promotions, and additional information to assist you in determining whether their products are a worthwhile investment.
In the year 2000, Susie Wang, the founder of 100% Pure, became increasingly frustrated and disheartened by the rapid oxidation of all-natural and costly beauty serums available in the market. In search of a remedy, she began experimenting with creating her own products.
Wang discovered a method to stabilize vitamins by utilizing oil as a protective barrier, which led to her receiving numerous job offers from prominent and well-respected beauty brands. She accepted a contract with a prestigious beauty company and worked there for five years until her conscience began to trouble her.
After observing the synthetic and harmful ingredients incorporated in their products, Wang resolved to venture out on her own and create a beauty line. She enlisted the help of her then-boyfriend, Rick Kostick, and her brother, James, to launch her new endeavor.
The trio introduced the brand in 2005 with the goal of “producing the purest, healthiest products, and educating everyone on the significance of being 100% Pure.” It is of utmost importance to 100% Pure that their brand remains environmentally sustainable while continually striving to enhance the lives of both people and animals.
With every order placed, the brand contributes one bowl of vegan dog food to shelter dogs or plants a tree through one of their partner organizations, Trees for the Future. Customers have the option to select the destination of their donation at checkout.
100% Pure was among the pioneering clean beauty brands in the United States. Over their 16 years of operation, the brand has created a diverse array of makeup, skincare, personal care, and wellness products, aiming to change our perceptions and feelings about beauty.
Crafted with beneficial ingredients such as 100% pure maracuja and argan oil, the brand provides clean alternatives to conventional products like 100% pure acetone.
Their formulations are vegan, cruelty-free, devoid of toxic and synthetic components, and are designed not only to enhance your appearance but also to promote the health of your skin.
This review of 100% Pure cosmetics will highlight the brand’s most popular products that customers appreciate and rely on for effective results.
100% Pure has reimagined makeup to align with its original intent. They have crafted foundations and moisturizers that tirelessly enhance your skin’s appearance and sensation from within.
Their fundamental approach of utilizing natural pigments enables us to genuinely feel confident about our appearance without sacrificing quality, affordability, or well-being. Below, you will discover the brand’s most popular makeup products.

It is hard to believe that a foundation could actually benefit our skin. Users appreciate BB cream for its ability to enhance skin appearance; however, conventional BB creams often contain harmful ingredients that can have detrimental long-term effects.
This BB Cream is formulated with skin-friendly components such as raspberry seed oil, which offers protection against UVA and UVB rays. The cherry extracts not only safeguard but also repair the skin while delivering essential antioxidants. Additionally, aloe, shea butter, and vitamin E contribute a calming effect.
The 100% Pure foundation offers light to medium coverage and is available in Luminous, Medium, or Radiance shades, ensuring a radiant, dewy, and natural look. For those seeking a naturally luminous appearance, the BB Cream can seamlessly integrate into your daily makeup regimen for a price of $42.

In the past, beauty products were crafted using natural pigments derived from sources such as berries and beets. At some point, society opted to create makeup utilizing artificial dyes. However, that is no longer the case! This Fruit Pigmented makeup returns us to our origins by eliminating the toxic ingredients we have grown used to.
This neutral palette features three eyeshadows, one blush, and a highlighter, all made from entirely natural sources including pomegranate, goji berry, and tomato. Reconnect with the fundamentals through the Fruit Pigmented Pretty Naked Palette, available for $55.

Bamboo Blur Powder utilizes its primary component, bamboo, a sustainable resource that aids us in presenting our best selves while supplying our skin with natural nutrients.
When aiming to create a positive impression, overly shiny skin can occasionally undermine our confidence. With 100% Pure makeup, we can take pride in what we apply to our skin and the appearance it provides.
The Bamboo Blur Powder is offered in both translucent and tinted shades, crafted with natural pigments such as peaches. Additionally, this powder features skin-tone enhancers like papaya and apricot, delivering a smooth, poreless finish. Bid farewell to shiny skin with this bamboo powder priced at $41.
Maintaining a bright and lively appearance is not always instinctive. With the passage of time, our skin suffers damage, resulting in a lackluster, fatigued, and uneven skin tone.
Reclaim your youthful radiance with these bestselling skincare products from 100% Pure, designed specifically for your eyes and face

Caffeine is not solely beneficial in your morning cup of coffee. Revitalize your under-eye area with the same reliable dose of caffeine that energizes you. Just as we often feel fatigued and dull each morning, the skin surrounding our eyes can also appear and feel similarly.
A single quick cup of coffee usually does the job, and Coffee Bean Caffeine Eye Cream employs the same principle to rejuvenate the skin around our eyes. By incorporating caffeine and antioxidants derived from coffee and green tea, Coffee Bean Caffeine Eye Cream enhances circulation and reduces puffiness in tired-looking eyes.
Enriched with anti-aging vitamin E, this 100% Pure eye cream utilizes rosehip to soften and nourish the skin, leading to a more youthful appearance of the under-eye area for only $16.

Vitamin C Serum delivers an invigorating experience for your skin, offering a beneficial dose of brightening and firming vitamin C. Additionally, the serum is enriched with moisturizing components such as aloe, Alpha Lipoic Acid, SOD, and vitamin E.
These elements supply a surge of antioxidants that enhance skin cell vitality and safeguard against free-radical harm. Furthermore, this formulation serves as a 100% Pure dark spot corrector, featuring ALA derived from green apples.
This lightweight serum is produced in the United States and has been recognized by The Huffington Post as one of the top vitamin C serums of 2019. The retail price for the Vitamin C Serum is $42.
This review of 100% Pure cosmetics supports any brand that utilizes clean, cruelty-free ingredients. However, for products to justify their purchase, they must be effective and not detrimental to the customers.
A mere fraction of users have reported experiencing negative effects or no effects at all from certain products. This review of 100% Pure cosmetics concludes that specific ingredients can impact individuals differently, a reality that holds true regardless of whether the products are synthetic or entirely natural.
Outcomes differ with personal care and beauty items. 100% Pure provides an excellent refund policy and has addressed negative feedback on their website to inform customers about this policy.
In the context of this review of 100% Pure cosmetics, this demonstrates that exceptional customer service mitigates the risks associated with purchasing makeup and skincare online, which we believe enhances the value of their products. Additionally, most of their offerings are manufactured in the United States and are available at reasonable prices.
You can purchase skincare and cosmetics from 100PercentPure.com, Well.ca, The Detox Market, Amazon, The Green Kiss, Socialite Beauty, and numerous other online retailers.
Additionally, you may explore the 100% Pure cosmetics section at Sephora to discover their beauty and skincare offerings.
100% Pure operates retail locations in select states across the US. To locate a store, please visit the Store Locations page on the 100% Pure website.
If a commendable brand is characterized by offering clean, cruelty-free products and contributing to the community, then indeed, 100% Pure qualifies as an excellent brand.
100 Percent Pure is dedicated to utilizing solely pure ingredients. They characterize pure as ingredients or formulations that are “made up of plant, mineral, and/or marine vegetation that experience chemical transformations due to biological processes such as fermentation, distillation, and cold processing.”
100 Percent Pure asserts that they incorporate only pure and organic nutrients in their offerings.
You can locate 100 Pure in retailers such as Sephora and The Detox Market.
For orders within the United States, 100 Percent Pure provides complimentary shipping on purchases exceeding $50. Orders are processed within 1-3 business days. Please refer below for shipping options, durations, and costs for orders below and above $50.
For shipments to Canada and the EU, Standard Ground Shipping requires 3-5 business days and costs $25 for orders under $99, while it is complimentary for orders exceeding $99.
For all other international destinations, further details regarding shipping can be found on 100% Pure’s FAQ page.
The return policy of 100% Pure indicates that if you are a customer in the US residing within the 48 contiguous states, you may return specific products within 45 days of purchase.
Should you require any additional information that was not covered in this 100% Pure cosmetics review, you may reach out to the company via: